How to use LinkedIn Sales Navigator to Connect with Investors

July 5, 2017

With Linkedin Sales Navigator, finding investors has never been easier.

According to Linkedin:

“LinkedIn Sales Navigator makes it simple to engage in social selling, a modern approach to sales that uses information from social networks to grow your business. By harnessing the power of LinkedIn, the world’s largest professional network… LinkedIn Sales Navigator enables sales professionals to build and nurture trusted customer relationships at scale.”

While Navigator is branded as a sales tool, you can also use the platform to search for investors.

How to Use it

You can use Linkedin’s free standard features to start, but it’s worth upgrading to Navigator to broaden your search and improve your odds of making connections if you have the budget for it ($79.99/month). Linkedin also offers a one month trial.

  1. Define Your Account Preferences

After you setup your business account, the first thing you need to do is define your preferences. Navigator allows you to target the following:

  • Vertical
  • Regions
  • Job titles
  • Countries, regions, and cities
  1. Search

Next, click on “Lead Builder the drop down will give you multiple options to refine your search criteria.

Source: Social Media Examiner

Go to “Current title,” and plug in the term “investor.”  From there, you can narrow down the list of investors by location, seniority level, function, current company, and keywords (startups). Click on “Search” to see the list of results.

  1. Research

Read up on each investor to ensure they’re a good fit for your startup. Review their website, profiles, and find out what they’re personally and professionally interested in. Although you’re only searching for funding, at the end of the day every investor is a person. Your messages should be genuine and relevant.

  1. Reach Out

Once you have a potential investor(s) in mind, send them a request to connect along with a brief message. Keep the message concise and to the point. If you max out on characters or come off as spammy, the investor is more likely to delete the message.

Cold messaging does work if you can do it correctly! Patrick Mathieson, Venture Investor at Toba Capital, wrote a great guide on cold messaging investors: “How to Cold-Pitch a VC over E-mail (and Actually Get a Response)”

  1. Follow-up

There’s a chance the investor you’re trying to get in touch with will miss your first message, so after you send the initial email, wait a few weeks to send one or two follow-ups.


Getting in touch with investors can be tedious and even disappointing if you don’t know where to start. By using Linkedin, the difficulty of networking is cut out of your to-do list. The next step you need to take after you secure a meeting is practice nailing your pitch.