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Situation

B&H was looking for a local mobile agency that could not only act as a closely integrated extension of their NYC-based ecommerce team but also be trusted to handle the responsibility of maintaining, improving, and optimizing their highly-trafficked and award-winning mCommerce iOS & Android applications.

Solution

App Partner put together a custom proposal to deliver a turnkey dedicated iOS & Android mobile team that would provide strategic & creative guidance while also closely integrating with their in-house team. To achieve this we conduct weekly in-person status meetings at their office, adopted common processes and tools, host key employees in each other’s offices when helpful for completing projects, and hosted monthly strategy sessions to deliver strategic & creative guidance.

Staying on the Cutting Edge

B&H has been a leader in embracing cutting edge mobile technology since the inception of the App Store. Whether it was the Apple Watch or Apple Pay we were often one of the first to successfully implement it. Our early implementation of Android’s Instant Apps feature was so successful it was even demonstrated by Google at their 2016 I/O conference.

Listening to the Users

The best user experience consultants are the users themselves—listen and they will tell you exactly what they want. Our team monitors and tries to address every review. When designing new features we conduct remote user testing to study pain points and refine our designs. This commitment to user testing has informed key improvements to the checkout flow, homepage, and product detail that delivered bottom-line results.

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