How to Create a Value Proposition for Your App
July 27, 2017
A value proposition is your app’s promise of value. With over 2 million apps in the App Store, one of the best ways to stand out is to have a compelling statement that lets people know why they should use your app instead of your competitors’.
It isn’t a slogan, catch phrase or a general statement about your app.
The following examples are not value propositions:
It’s not about your company or app’s features ー it’s about what your users will get out of using your app.
A good value proposition should include the following elements:
A value proposition should ultimately answer one question: why should anyone care?
Before you dive into creating the actual statement, you need to put yourself in your users’ shoes and answer the following questions:
Your value proposition is a promise to provide value to your users. You need to explain what problem it solves and what specific benefits users will receive.
These two proven formulas were created by industry experts to help you craft a concise value proposition in a short amount of time. You can even use them as a starting point to build upon.
Example: For hungry college students who can’t find cheap places to eat, our app is a tracker that finds affordable nearby restaurants based on other students’ recommendations.
Example: We help busy parents find trusted babysitters by completing thorough background checks.
The following apps have phenomenal value propositions because they’re concise and tell the user exactly what they’re going to get if they download the app.
“On Bumble, ladies always go first.”
“Save the most interesting and important content flowing through your day.”
“All your tools in one place.”