An App Developer’s Breakdown of the Top 5 Transactional Email Services
October 25, 2017
Which transactional email service is right for your company’s needs? There is no one size fits all answer. However, we’ve handpicked our top five services and analyzed each of them, so you don’t have to.
Source: Microsoft Azure
Our personal favorite is SendGrid. SendGrid is the industry leader in trusted email delivery. They work with tech companies such as Spotify, Uber, and Airbnb, as well as smaller startups. We recommend the service to all of our clients simply because it’s easy to use, scalable, and reliable.
Free 一 100 emails/day or 40,000 emails/30 days
Flexible Pricing 一 Estimate your needs by emails/month and contacts stored
Premier 一 2.5 million emails/mo.
If you’re looking for one service to handle standard email marketing campaigns, marketing automation, and transactional email / SMS messages 一 SendinBlue might be your best bet.
The platform doesn’t have a strong reputation like SendGrid, but SendinBlue covers the basics and then some. Multiple reviews claim that SendinBlue is great for marketers who just need deliverability and reliable reporting at an affordable price.
The platform’s API is extensive, and it also has multiple integrations available for connecting your app.
Free 一 9,000 emails/mo.
Lite $7.37/mo. 一 40,000 emails/mo.
Essential $39/mo. 一 60,000 emails/mo.
Premium $66/mo. 一 120,000 emails/mo.
Enterprise 一 Custom
Out of the five services mentioned, Postmark is the most expensive. The company positions itself as a high-end service for good reason. Postmark only uses the best hardware and software to maintain high deliverability rates and to keep your information secure.
Postmark prices its service per credit. One credit equals one email sent or processed. See here for more details.
On the flip side, Amazon SES is the cheapest service on this list. At $0.10 per thousand emails, it’s hard to beat. However, multiple users claim the AmazonSES interface is cluttered, and poking around their API can be a headache.
Consider your budget, technical expertise, and patience if you’re contemplating Amazon SES. It’s the cheapest option around, but at the same time, Amazon delivers subpar services, features, and customer support. You can’t use dedicated IP addresses, you are only able to send emails from verified addresses, and the analytics are extremely limited.
Amazon SES is the most basic service. If you’re working with a restricted budget and only need to deliver emails into inboxes, you should stick with Amazon.
With Amazon SES, you only pay for what you use. See here for more details.
Mailjet is a gateway email marketing tool. It’s easy to use but competes on a Postmark level when it comes to features and performance. It’s a great alternative to MailChimp, and the platform is slowly but surely trying to catch up to its competitors.
Mailjet’s online reviews especially rave about their free tier, which offers users 6,000 emails a month, unlimited contact storage, and full API access.
Free 一 6,000 emails/mo.
Monthly plan starting at $7.49/mo. 一 Fixed number of emails/mo.
Enterprise 一 Custom