6 Core Elements of a Top Rated App Description
July 14, 2017
With so many other apps vying for your audience’s attention, how do you convince them to download yours? The answer is in the description.
The name of your app will be one of the first things that a potential customer sees. That’s why it’s so important to pick a good name for it. Choose a name that’s relevant to what the app offers, and can tell a customer what it does.
A note taking app like Evernote, for example, gives you a good idea of what the app is for before you even pick it out of the list.
In most app stores, you have around 255 characters to describe your app, before the customer clicks through to read more. As you can imagine, not many readers are going to click if the content doesn’t grab their attention. This is called the ‘above the fold’ content, as it’s what the customer sees first.
“This means that all your most important content needs to be up front and in the first few sentences. If the customer must know it to understand what the app is about, then it should be here. In your first few sentences, you need to get this across.” ー James H. Smith, Brisbane Assignment Help Service
If your app is good enough, enter into awards and contests. If you get any, make sure that you include them in the description. This shows that your app is better than the second rate apps floating around the store. An award can push someone into downloading an app, just based on your credibility.
A good description needs to be technically perfect. Use the following resources to help you write:
Everyone wants to know exactly what the app does, but you don’t have a lot of space to describe everything. When outlining your description, only focus on the app’s main features.
You can also write about your features by framing them as benefits:
An app is never completely “done,” because there are always bugs to iron out and improvements to be made.
In your description, tell the reader that you’re dedicated to updating and improving the app in the future. Most importantly, make sure you follow through on your promise. This shows customers that you’re dedicated to delivering the best product possible ー, unlike the issues that they face from less reputable apps.
Include exciting screenshots
Show your app in action. Select screenshots that show the most important aspects of the app. Avoid ‘static’ screenshots of menus, or anything that isn’t relevant to the main user flows. The more relevant your screenshots, the more likely the app is to be downloaded.
Include a trailer
A phenomenal trailer can increase install rates by 25% when done right. Here are a few best practices:
The app store is a hard place to get noticed, but it is possible. If you have a unique concept and a remarkable description, you can convince your audience that your app is worth the download.
Special thanks to Mary Walton for this guest blog post.
Mary is a professional editor at Dissertation Writing Service. She creates online courses to help people improve business writing skills. Also, she is a content manager at Essay Help website. Mary has a Simple Grad blog (read her latest post – Essay Lab Review), you can find useful tips for students there.