5 Mobile Market Intelligence Tools to Skyrocket Your Downloads

May 10, 2017

Utilizing a free or paid mobile app intelligence tool is one of the smartest things you can do to improve your odds of success.

If you’re not sure where to start or what you need to look forーdon’t worry. We put together a list of the top five intelligence tools/platforms so you can choose the best fit for your unique business needs.

Each of these tools is capable of helping you fully understand your competitive landscape and can assist you with optimizing your app accordingly. Both of which are key for growth.

App Annie

Overview

AppAnnie offers an app analytics and app marketplace intelligence solution for competitor benchmarking, app trend analysis and app marketplace intelligence. The app offers the majority of its features for free with some additional features for a fee, including in-depth download and revenue estimates, and custom reports.

Features
  • Usage & Retention: Understand user engagement through metrics such as active users, market penetration, duration and frequency of use.
  • Downloads & Revenue: Access estimates for millions of apps to discover which store, country, category or device is driving success.
  • Demographic & Behavioral: Explore your app’s user base by age and gender, and analyze cross-app usage patterns to enhance product development and marketing efforts.
  • ASO & Advertising: Identify keywords to optimize your app store presence and uncover when and where competitors are running user acquisition campaigns.
Price

App Annie’s basic Store Stats and App Store/Advertising Analytics are free to use. To access their Market Data Intelligence, you’ll need to reach out for a quote here.

Who should use it?

If you need to make informed decisions using App Store data and your own performance metrics, App Annie is for you. The price does increase significantly if you need access to more in-depth analytics.

Sensor Tower

Overview

Sensor Tower is a comprehensive mobile market intelligence platform that delivers crucial insights into the global app economy. Their Store Intelligence product is an enterprise-level offering that provides high-accuracy, worldwide app download and revenue estimates for Apple’s App Store and Google Play.

Features
  • App Intelligence: View your app’s marketplace performance at a glance. Review daily downloads, keywords, rankings, and more.
  • Store Intelligence: Up to date app store analytics that will provide you actionable insights.
  • Ad Intelligence: Analyze the top advertising and ad-displaying apps across major ad networks.
  • Top Charts & Leaders: Monitor app trends throughout the global app economy. Analyze the top apps and their rankings.
Price

For small businesses, Sensor Tower offers App Intelligence ($79/month) and App Intelligence ($399/month). For enterprises, the prices will vary depending on your needs.

Who should use it?

Sensor Tower is great for established app marketers/developers who want to take their ASO and marketing efforts to the next level with powerful data.

Apptopia

Overview

Apptopia is a web-based market data and intelligence solution for mobile application developers. The tool provides data points such as revenue, app store downloads, and overall performance statistics for every mobile app, offering intelligence capabilities to identify emerging trends and consumer interests.

Features
  • Downloads and Revenue: This feature provides data for every app available in the App Store, allowing users to measure the success rate of their competitors locally and internationally.
  • Breakout Predictor: A predictive algorithm that analyzes various apps available in an app store and identifies those that are close to the threshold of “breaking out,” or reaching the Top 100 charts.
  • Custom Reports: This feature identifies new app releases, top downloads & top performers within each industry segment and creates reports by country.
  • History Tracking & Real Time Analytics: This solution provides historical and real-time Google Play and iOS rank insights on every mobile app. These can be further broken down by category and country to get granular data for benchmarking and creating effective campaigns.
Price

Apptopia has three plans for publishers: Flex ($49.99/mo.), Burst ($899.99/mo.), and Enterprise (Custom). You can find out more about their pricing and plan features here.

Who should use it?

If you need the tools to analyze and track your competitors, Apptopia will get the job done. The platform specializes in uncovering key performance intel.

Apptrace

Overview

Apptrace is the fastest free app analysis service around. Made by developers for developers, it provides you with key data to monitor your app’s performance in the market, including your unique sentiment analysis.

Features
  • App Database: Type in any app name and obtain valuable insight such as overall ranking, sentiment analysis, reviews keywords, daily/global ranks and more.
  • Global Charts: Gain insight into the top 300 apps and developers in every app store and category at a global scale.
  • Country Charts: Gain insight into the top 300 apps in every app store, category, and device by country.
  • Monthly Report: A free report with a detailed analysis of your app ranking and other rankings, ratings, and reviews.
Price

Apptrace is completely free to use.

Who should use it?

Anyone who needs basic yet important data about competitor’s apps or apps in general.

Appfigures

Overview

Appfigures is a tracking platform that provides app store analytics and insights to developers, marketers, analysts, and more. We automatically grab and visualize everything that matters by combining sales & download numbers, worldwide reviews & ranks, and other juicy data into powerful, easy to understand reports.

Features
  • Sales Analytics: Analyze trends across all of your apps historically and geographically.
  • Review Analytics: Get granular visibility into user feedback for all of your apps in your language.
  • Usage Tracking: Keep track of how people use your app and how those patterns affect your sales.
  • Hourly Ranks: Discover new trends and analyze how the apps you track are doing right now.
Price

Appfigures has three tiers: Starter (Free), All-Access ($4.99/mo.), and Enterprise ($249.99/mo.). You can find out more about their pricing and plan features here.

Who should use it?

Appfigures is ideal for developers who need an easy to use platform with up-to-date, accurate data.

Conclusion

Data plays a crucial role in growing a mobile app, so if you can use it to your advantageーyou’ll be able to clearly see how your users are interacting with your app and take the actions needed to make their experience even better.

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